Technical SEO is the foundation of SEO. In 2025, with the changes in Google’s algorithm and the growing importance of WPO (Web Performance Optimization), optimizing the structure of your site is key to improve indexing and user experience.


Below, we share a checklist with the 10 critical points that you must implement for an effective and competitive technical SEO.

1) Indexing and Crawling: Google Must Find You

* – Check the indexing status with Google Search Console.
Make sure your robots.txt file is not blocking key content.
* – Use an updated XML sitemap and submit it to Google: [Official Guide].
* – Implement well-structured internal links to facilitate crawling.

2) Loading Speed & Core Web Vitals

* – Measure your performance with Google PageSpeed Insights: [Official Tool].
* – Reduce TTFB (Time to First Byte) with good hosting and caching.
* – Use lazy loading for images and videos.
* – Minify and combine CSS, JavaScript and HTML files.

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